Zalora is Asia’s online fashion destination. they provide the region’s style enthusiasts with the latest high-street looks through an extensive collection of global and local fashion, and beauty brands made available on one awesome website. they bring the latest trends from fashion runways to your computer screens and have them speedily delivered straight to your doorsteps. Love of fashion and dedication to our customers defines what they do. Zalora innovate, curate and communicate to bring us the best online shopping experience possible.
“We believe that fashion is a greater enabler– through great fashion we
encourage people to have fun, feel confident and own it!” -Zalora
Zalora is a highly successful online store in Asia, with a loyal community of customers in love with the brands, has an audience of fans on popular social networks. In short, they already dominated the digital realm. Mid of 2015 when they started extending their reach into the world of real- life physical retail. They opened their first-ever Pop-Up Store in Philippines, located in Shangri-La Plaza.
But wait, what is a Pop-Up Store?
The term “pop-up” refers to the short-term duration of the stores, which “pop up” — here today, gone tomorrow.
Pop-up stores started getting very popular a few years ago. Today, it has become more than just a trend. It’s a go-to marketing strategy for retailers looking for more channels in the business industry. The concept is to extend the brand, introduce new products and allow shoppers to be able to discover new things. It’s an opportunity for brands to tell the story to the customer what they offer — is unique and different.
What to EXPECT in ZALORA’s Pop-Up Store
- Easy like 1-2-3 — Hassle-Free Shopping: Pick the item- fit it (All sizes are available) -Browse it from the web- purchase through online shopping system (Express CheckOut)
- Waiting Game On— Items you purchase through Express Check Out will be delivered in your doorstep in 1-3 days or 5-7 days outside MNL
- Gives more exposure — Zalora’s Pop-up Store showcases all the up-to-date items. From handbags to shoes and whether they’re local or international
- Shopping experience is Fun — Unique, it is really different from the average brick-and-mortar visit.
- It’s not meant to stay— It will generally remain open for just a few months. (a month or 4)
Stroll through Shangri-La Plaza and visit the Zalora Pop-Up Store located at the 5th floor, Main Wing, for a one-of-kind shopping experience. ZALORA Pop-Up Store is only open until the 31st,December 2015 . Awww! So hurry now before it’s too late.