Penshoppe is an international casual wear brand worn by some of the world’s biggest celebrities. There’s no stopping on its mission to put the Philippines front and center in the glamorous world of international fashion. Right after launching high fashion’s golden boy, Lucky Blue Smith, as its newest global ambassador, the well-loved casual wear brand now welcomes another industry superstar to the already star-studded TEAM PENSHOPPE—Gigi Hadid.
For her first campaign with the brand, the 21-year old California native serves as the face (and body) for The Penshoppe Power Stretch Jeans, a line of specialty pants that promises to take its wearer to more places with the use of soft stretchable material that provides absolute comfort plus a snug and flattering fit. Her photos were shot on location in sunny Los Angeles by top fashion and celebrity photographer, Yu Tsai, who Gigi has worked with since she was 14.
I’ve been lucky enough to witness the unveil of the newest member of the Penshoppe Squad. Gigi joins fellow top models Lucky Blue Smith, Sean O’Pry and Kendall Jenner as well as Asian superstars Dara Park and Mario Maurer in endorsing Penshoppe.
“We can’t think of a personality more suitable to represent our Power Stretch Jeans than Gigi,” shares Jeff Bascon, Penshoppe’s Brand Director. “These pieces were designed with girls who just won’t sacrifice comfort for style in mind. If you’ve been keeping up with Gigi, you know that she is just that. Off the runway and away from the camera, she has a naturally relaxed fashion style that is mainly composed of skinny pants, a crop top or t-shirt, and cool sneakers.”
Gigi started modeling at the age of two. She sky-rocketed to fame in 2014 after her Fashion Week debut and has since graced the covers of countless magazines, including Vogue, Teen Vogue, Sports Illustrated, Elle Canada and Harper’s Bazaar Malaysia. Considered as one of the most influential personalities on the internet today, she has 17.4 million followers on Instagram and 1.98 million on Twitter.
Gigi making you have some denim-envy? The Penshoppe Power Stretch Jeans are now available in stores nationwide! For live updates on the brand, log on to http://www.penshoppe.com or follow Penshoppe on Facebook at http://www.facebook.com/penshoppe, Instagram and Twitter (@penshoppe), and Snapchat (teampenshoppe).